YouTube Ad Placement Campaigns (This WORKS in 2023)

Placement Targeting for YouTube Ads

In this video, Kyle Solerud, CEO of AdLeg Marketing Agency, discusses placement targeting for YouTube ads. He explains how placement targeting works and shows the results from a placement targeted ad campaign. He also demonstrates how to set up a placement campaign that brings in good results.

Placement Targeting Works Great

• Placement targeting is not dead.

• We can no longer target placements in conversion campaigns.

• We can still target placements in other types of bidding campaigns, specifically cost per view bidding.

• Cost per view bidding usually does not work well because it tells Google to get views on your ads rather than conversions.

• However, with placement targeting, the target is so specific that it doesn't matter whether Google optimizes for conversions or not.

Results from a Placement Targeted Ad Campaign

• The average cost per lead across the whole account is $6.18.

• A placement campaign using cost per view bidding has a cost per lead way below average for the account.

• While we're not able to scale this campaign anymore, we're spending as much as we can on it because the results are great.

Setting Up a Placement Campaign

• Identify channels and videos with high-quality content related to your product or service.

• Sort channels and videos by cost and identify those with higher costs per conversion that you don't like.

• Pause specific channel targeting in your campaign without losing traffic from those channels altogether.

• Bid using cost per view when targeting placements.

This summary covers only the main points discussed in the transcript. For more detailed information and instructions on setting up a placement targeted ad campaign, please refer to the full transcript.

Running Placement Targeted Campaigns on YouTube

In this section, the speaker explains why placement targeted campaigns are important and how to set them up. The speaker also introduces a tool called Vid Hoarder that can be used to find placements.

Importance of Placement Targeted Campaigns

• Placement targeted campaigns are important for getting leads at a low cost.

• They help train the algorithm to bring better leads in other campaigns.

• Data from these campaigns feeds into all other campaigns and trains the algorithm to find specific types of people who opt-in for less than $1.95 per lead.

• Cost per view bidding campaigns start running immediately and train the algorithm faster.

Setting Up Placement Targeted Campaigns

• Find placements by going through your dream 100 list or searching on YouTube.

• Use Vid Hoarder to find videos related to your industry or product.

• Vid Hoarder provides the top 100 results for any search term on YouTube.

• Use this tool to compile lists of key videos and channels related to your product or industry.

• Determine which channels are posting videos related to your product or industry by using Vid Hoarder's Top Channels section.

• Target entire channels if they have relevant content.

How To Set Up A Placement Campaign

• Copy and paste the list of placements into Google Ads Editor or directly into Google Ads interface.

• Fine-tune results by excluding irrelevant placements, adjusting bids, and setting frequency caps.

Setting Up a Placement Campaign on YouTube

In this section, the speaker explains how to set up a placement campaign on YouTube. The video campaign will have multiple videos and one placement campaign per account.

Creating a Placement Campaign

• A placement campaign is created without goals guidance.

• Multiple videos are added to the campaign.

• One placement campaign is created per account.

• The top-performing videos are added to the campaigns, and non-performing videos are turned off.

Setting Up the Ad Group

• Demographics such as age range and household income are targeted.

• Audience segments are not selected except for demographics.

• Placements are added by copying links of channels that match the target audience.

Campaign Settings

• Bid strategy maximum CPV budget is set with a daily budget of $5.

• Video Partners on Display Network can be turned off at the campaign level.

• Locations where ads will be shown are selected.

• TV screens are turned off under additional settings because people need to click on a link in this type of campaign.

• Frequency cap is set at five per day to avoid showing ads too many times to one person.

Setting up a Placement Campaign

In this section, Kyle Celrud explains how to set up a placement campaign using Vid Hoarder. He demonstrates how to select videos and channels for targeting, create an ad, and set the bid.

Selecting Videos and Channels for Targeting

• To select videos and channels for targeting, deselect any videos that are not relevant.

• Copy all the links from the selected tabs in Vid Hoarder.

• Paste all of the links into Google Ads.

Creating an Ad

• Create a skippable in-stream ad with a landing page link, display URL, call-to-action, channel banner image, and video name.

• Use the video name as the ad name to match it with the results later on.

Setting the Bid

• Set a bid of 50 cents per view to ensure maximum traffic from targeted placements.

Enabling Campaign

• Once everything is set up correctly, enable your campaign. No further adjustments are necessary unless you want to pause or exclude certain placements.

Conclusion

In this section, Kyle Celrud concludes his tutorial on setting up a placement campaign using Vid Hoarder. He invites viewers to share their experiences with placement campaigns and subscribe to his channel for more tutorials.

• Share your experience with placement campaigns in the comments below.

• Subscribe to Kyle Celrud's channel for more tutorials on setting up campaigns.