How to sell - The first rule of selling by Robert Cialdini
How to sell and the science of persuasion by Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University. See more here - http://amzn.to/1Njl9ML Ecco il minutaggio dell'intervista con i principali argomenti trattati: 0:29 quali caratteristiche rendono persuasiva una breve comunicazione? 1:38 la prima regola della vendita secondo Cialdini 2:43 quali caratteristiche dovrebbe avere un leader persuasivo 3:30 il principio più importante da applicare a lavoro 4:03 quali strumenti ci permettono di misurare la persuasione in un processo di valutazione Contact me: http://www.lucamazzucchelli.com This video has been realized for Giunti OS Group
How to sell - The first rule of selling by Robert Cialdini
Introduction
In this section, Luca Mazzucchelli introduces the topic of persuasion at work and welcomes Dr. Robert Shalini as a guest speaker.
Persuasion at Work
- Luca introduces Dr. Robert Shalini as a guest speaker to discuss persuasion at work.
- Dr. Shalini explains that potential loss is more powerful than potential gain in persuading others.
- Dr. Shalini emphasizes the importance of giving genuine evidence of what will be lost if someone fails to move in our direction.
- Luca asks about the first rule of sales, and Dr. Shalini suggests that it's not just about getting customers to like you but also showing that you care about them.
Features of a Persuasive Leader
- Dr. Shalini suggests that treating each member of a group individually and personally is important for persuasive leadership.
Principles for Effective Persuasion
- According to Dr. Shalini, beginning with the liking process is crucial for effective persuasion.
- The measurement of behavior change is the best index of success in an evaluation process.
Conclusion
In this section, Luca thanks Dr. Shalini for his time and concludes the discussion on persuasion at work.
Conclusion
- Luca thanks Dr. Shalini for his time.
- The video ends with music playing.