EP #69 Marketing, inovação, vendas com Yago Martins

Name: EP #69 Marketing, inovação, vendas com Yago Martins
Uploaded: 2024-05-09T14:46:09.000Z
Duration: 3 h 6 min 30 s

Introduction to Prop Talks and Real Estate Management

Overview of the Discussion

The conversation will cover various themes related to the real estate market, innovation, and management practices.

Emphasis on how the real estate sector needs to professionalize and be more attentive to its processes. This is a unique discussion focusing on business management rather than just market trends.

Guest Introduction

Iago Martins, founder of Nauk, joins the discussion; he has a long history in the real estate market with the host.

The focus will be on sales and management, particularly how these areas impact financial success in real estate. Iago emphasizes that sales are crucial as they pay salaries across the industry.

Understanding Sales Dynamics

Importance of Customer Perspective

Sales professionals must understand customer pain points when seeking properties or services; this understanding drives effective solutions rather than mere selling tactics.

A shift in mindset from being focused on personal gain (sales commissions) to genuinely solving client problems can enhance relationships and trust between sellers and buyers.

Client-Centric Approach

When clients perceive salespeople as self-interested, it diminishes their interest in engaging with them; thus, it's vital for sales teams to prioritize client needs over personal profit motives.

Personal Journey in Real Estate

Shared History in Real Estate

The hosts recount their shared experiences starting out in the real estate market around 2015, highlighting innovations they introduced during that time. They discuss their early careers at a major agency in Porto Alegre where they both worked together.

Iago was an early adopter of pre-sale strategies before they became mainstream concepts within technology discussions; he emphasized timely engagement with clients even before formal meetings began.

Evolution into Startups

Both hosts transitioned into startups after their initial experiences in traditional real estate roles; they maintained a collaborative relationship despite being competitors at times throughout their careers. Their ongoing exchanges reflect a mutual respect for each other's insights into the industry dynamics.

Understanding the Role of Data in Real Estate Innovation

The Emergence of Startups in Real Estate

The discussion highlights how new entrants in the real estate market often come from technology backgrounds, aiming to address existing pain points within the industry.

The speaker emphasizes a decade-long journey of innovation, focusing on solving problems through both technological and non-technological means.

Addressing Market Pain Points

Anuk is introduced as a solution provider that addresses critical issues like data integration for marketing and sales within the real estate sector.

The founder's obsession with data drives Anuk's mission, highlighting the importance of company culture in fostering effective decision-making.

Importance of Company Culture

A detailed company culture code (100 pages long) is mentioned, showcasing its significance in hiring practices and team cohesion.

The speaker notes that without data, companies rely on opinions which can lead to poor management decisions.

Data as a Decision-Making Tool

Emphasizing data's role, the speaker explains how it helps reduce uncertainty in business decisions and enhances operational efficiency.

There’s a focus on building robust data systems to support informed decision-making rather than relying solely on subjective judgments.

Building Solutions from Personal Experience

The narrative describes how personal challenges led to developing solutions tailored for clients' needs within the real estate market.

Initial client interactions revealed significant demand for integrated marketing and sales solutions, leading to widespread adoption among existing clients.

Bridging Marketing and Sales Departments

A key insight is shared about aligning marketing and sales efforts; historically seen as adversarial but now increasingly collaborative.

The speaker discusses misconceptions about revenue generation—highlighting that increasing sales does not always require proportional increases in marketing spend.

Conclusion: Evolving Perspectives on Business Operations

The conversation concludes with reflections on evolving dynamics between departments, emphasizing collaboration over competition for better overall performance.

Understanding the Integration of Marketing and Sales

The Importance of Data in Business Decisions

The speaker emphasizes the misconception among entrepreneurs who operate without data, leading to poor investment decisions. They highlight that simply increasing sales requires proportional investment.

Collaboration Between Marketing and Sales

A significant shift occurs when marketing and sales work together, allowing even minimal marketing investments to enhance sales performance by providing clear direction and insights into successes and areas for improvement.

Redefining Organizational Structures

The speaker discusses a new organizational model where traditional roles like "Sales Director" are replaced with a focus on revenue generation across departments, including marketing, sales, customer service (CS), and post-sales support.

Continuous Customer Journey Management

Emphasizing the importance of viewing customer interactions as a continuous journey rather than isolated events, the speaker notes that understanding this journey helps eliminate friction between departments.

Control Over Sales Processes

The necessity for companies to maintain control over their sales processes is highlighted. Outsourcing can lead to unpredictability; thus, having an internal team ensures better oversight and forecasting capabilities.

Leadership in Sales Teams

Effective leadership is crucial; leaders must be data-driven rather than relying solely on intuition or past experiences. This ensures that the right strategies are implemented based on solid metrics.

Training for Success in Real Estate

In real estate firms, there’s often a disconnect where top sellers become managers without necessary skills in data analysis or people management. This can hinder overall team effectiveness if not addressed properly.

Cultural Leadership vs. Performance Metrics

The speaker argues that successful leaders should embody cultural values while also being disciplined. They stress that effective management combines understanding people with structured processes.

Balancing Leadership Roles

It’s noted that high-performing sellers may not always make great leaders; effective leadership requires organization and process management skills beyond just selling prowess.

Understanding Company Culture and Its Impact

The Importance of Hiring Practices

Emphasizes the need for hiring individuals from diverse backgrounds, suggesting that someone from a different industry can outperform traditional candidates in real estate.

Highlights the risk of having top talent (the "best horse") managed poorly, which can lead to business failure despite high potential.

Building Emotional Connections with Clients

Argues that the most valuable asset in any company is its people, particularly clients. Establishing emotional connections is crucial for client retention.

Stresses that a team must have a culture focused on understanding people's needs to foster recurring business relationships.

Developing Company Culture

Discusses how every company has a culture, whether positive or negative. The informal conversations among employees shape this culture.

Suggests practical steps for building a strong culture by involving all leaders and employees in defining acceptable behaviors within the organization.

Defining Tolerances and Expectations

Recommends creating a visual representation of what behaviors are intolerable within the company to clarify cultural expectations.

Notes that human nature tends toward good; thus, removing negative influences can help cultivate a positive workplace environment.

Aligning Individual and Organizational Cultures

Differentiates between personal cultures brought into the workplace and the company's overarching culture, emphasizing alignment as key to success.

Warns against retaining high-performing individuals who do not fit the company's culture, as it sends detrimental messages to other employees about cultural values.

The Role of Culture in Business Success

Compares organizational dynamics to sports teams where misalignment can disrupt overall performance; maintaining cultural integrity is essential.

Points out that combining various approaches without clear guidelines leads to chaos and ultimately undermines business objectives.

Cultural Trends in Business

Acknowledges that while technology trends are often discussed, cultural development remains an ongoing trend critical for organizational health.

Encourages reflection on existing company cultures as part of broader discussions about improving operational effectiveness.

Understanding Workplace Culture and Employee Retention

The Importance of Community in the Workplace

The necessity for humans to be part of a community is emphasized, highlighting that community extends beyond leisure to encompass work and living environments.

In the real estate market, companies often focus on the number of employees (e.g., 500 agents) rather than their effectiveness or retention rates.

High turnover rates are noted as a significant issue, with new hires frequently replacing those who leave, indicating a lack of stability within organizations.

Challenges in Hiring and Retaining Talent

A strong company culture is crucial; without it, even talented individuals may not fit into the organization.

Leaders should assess their teams by identifying which employees they would fight to keep if everyone decided to leave. This exercise reveals insights about employee value and engagement.

Identifying and Addressing Poor Fit

The primary challenge for leaders is not just hiring good talent but also removing underperformers who can negatively impact team morale.

Poor performers can disguise themselves as competent, making it essential for leaders to recognize and address these issues promptly.

Building a Strong Company Culture

Establishing a sense of community within the workplace involves creating an environment where employees feel valued and aligned with company values.

Interviews should prioritize cultural fit over skills; candidates must align with the company's ethos from the outset.

Setting Expectations for Employees

Clear expectations regarding work ethic, remote work preferences, and feedback processes are vital for maintaining productivity and satisfaction among employees.

The company culture should emphasize professional development over familial ties; treating colleagues as teammates rather than family members fosters accountability.

Conclusion: Emphasizing Growth Over Comfort

A challenging yet supportive environment encourages personal growth while ensuring that only committed individuals remain in the organization.

Leaders must communicate openly about performance standards while providing pathways for improvement when necessary.

Discussion on Company Culture and Change

Initial Conversations and Context

The discussion begins with a reference to the pandemic, highlighting a previous conversation about real estate initiatives.

The speaker mentions their limited personal interactions due to geographical constraints, emphasizing the importance of frequent communication.

Perceptions and Misunderstandings

Acknowledgment that Iago's comments may come off as harsh or arrogant to outsiders; however, the speaker defends Iago's character as genuinely good.

The idea is presented that it is possible to change an established company culture, even if it started negatively.

Hiring Practices and Expectations

Emphasis on clarity during interviews regarding daily work life; the speaker stresses they do not take hiring lightly.

Importance of aligning expectations from the beginning of employment is highlighted, ensuring both parties understand each other's needs.

Personal Growth and Reflection

The speaker reflects on their past management style in real estate, admitting they were once a more aggressive leader but have since evolved.

Discussion about how previous experiences shaped current beliefs about leadership and management practices.

Cultural Development within Companies

A personal anecdote is shared about building company culture through collaboration with his wife, who studied various corporate cultures.

The creation of a comprehensive 100-page cultural document illustrates the effort put into defining company values clearly.

Implementation Challenges

Presentation of new cultural values led to significant turnover (80% loss), indicating challenges in implementing change while maintaining team cohesion.

Despite initial setbacks, there’s an understanding that establishing clear cultural goals is essential for long-term success.

Cultural Evolution in Organizations

The Role of Culture in Organizational Growth

The speaker reflects on how the initial lack of a strong culture was compensated by the contributions of key individuals, suggesting that new people will emerge to elevate the organization further.

Acknowledgment of a pivotal figure who significantly contributed to team growth and process improvement, highlighting the importance of leadership in shaping organizational culture.

Discussion on the dynamic nature of culture within organizations; it evolves over time, necessitating adaptation from all members, including those who helped establish it.

Personal anecdote about a spouse who played a crucial role in building company culture but ultimately left due to misalignment with its evolution, illustrating the impact of cultural shifts on personnel decisions.

Emphasis on clarity regarding organizational direction and individual needs; recognizing when personal alignment with company culture is lost can lead to significant changes.

Innovation and Cultural Resistance

The speaker addresses common misconceptions about innovation within real estate firms, emphasizing that true innovation requires ongoing commitment rather than one-time training sessions.

Innovation is framed as an integral part of business operations rather than merely adopting new technologies; it encompasses various aspects beyond just tech advancements.

Many companies express a desire for innovation while maintaining conservative practices that stifle creativity; this contradiction highlights cultural barriers to change.

Practical application of cultural principles is discussed: organizations must clearly communicate what behaviors are tolerated and encourage innovative ideas from employees without fear of repercussions.

The speaker notes that some leaders may feel threatened by high-performing employees, leading to missed opportunities for collaboration and growth within the organization.

Addressing Cultural Challenges in Real Estate

Observations about real estate agents becoming vital sales channels rather than mere sellers; their recognition often depends more on direct leadership than overall company acknowledgment.

A case study illustrates how top-performing agents may not receive proper recognition due to fears from their managers about losing status or control within the hierarchy.

This situation underscores how individual performance can be overshadowed by management's protective instincts, which can hinder overall organizational success and morale.

The discussion connects back to cultural management practices, stressing that understanding these dynamics is essential for fostering an environment conducive to both individual and collective success.

Transitioning into specific strategies for real estate developers: exploring how they can enhance their cultures through better communication and support systems.

Enhancing Sales Through Cultural Clarity

Inquiry into effective methods for helping developers improve sales outcomes through clearer cultural frameworks; emphasizes the need for cohesive strategies tailored to industry challenges.

How to Innovate and Improve Customer Service in Business

The Importance of Innovation

Emphasizes the need for businesses to innovate continuously, suggesting that companies should aim to "kill" their own business models daily to stay competitive.

Highlights the significance of real-time customer service, urging businesses to respond quickly to customer needs as a form of innovation that adds value.

Customer-Centric Approach

Stresses the importance of understanding customer requests accurately and responding effectively rather than overwhelming them with irrelevant information.

Advocates for executing basic tasks exceptionally well, as failing to do so can lead competitors to outperform your business.

Identifying Bottlenecks

Discusses the necessity for managers to focus on identifying bottlenecks within processes, which present opportunities for improvement.

Argues against an obsession with conversion rates; instead, emphasizes reducing losses as a more effective strategy for improving sales performance.

Sales Analytics and Process Ownership

Introduces the concept of viewing sales through an analytical lens, treating it as a process driven by data rather than just numbers.

Points out that every process must have an owner responsible for its success, ensuring accountability and clarity in operations.

Prioritizing Customer Engagement

Explores how sales representatives often face conflicting priorities between new leads and existing clients, leading to inefficiencies in service delivery.

Suggests creating dedicated teams focused on different aspects of customer engagement (e.g., sales vs. customer success), enhancing overall effectiveness.

Quality Over Quantity in Lead Management

Critiques common practices where low-cost labor is used for initial customer interactions, resulting in poor service quality.

Concludes that while conversion rates may appear low due to high lead volume at the top of the funnel, focusing on lead quality can significantly improve outcomes.

Sales Machine: Building a Successful Sales Culture

The Importance of Customer Engagement

Emphasizes the priority of enchanting customers upon entry, scheduling follow-ups, and converting leads to ensure their success and increase revenue.

Discusses the need for synergy within the company’s operations to create an effective sales machine, highlighting that more sales teams or leads alone do not guarantee success.

Preparing for Effective Sales

Stresses the importance of preparation before engaging with potential clients, suggesting a preliminary filtering process to qualify team members effectively.

Points out that efficient attraction is driven by marketing rather than sales teams, which should funnel well-qualified prospects into the sales pipeline.

Company Cultures: Insights from Industry Leaders

Seeks insights on where his own management style aligns with cultures of major companies like Google, Apple, and Netflix.

Identifies collaboration as a core value at Google, talent networking at Apple, and business adaptability at Netflix; all three emphasize training people within their cultures.

Cultural Values in Business

Reflects on how 20% to 30% of his company's culture mirrors Netflix's principles outlined in "No Rules Rules," emphasizing freedom coupled with responsibility.

Advocates for a culture where responsible individuals thrive under freedom; highlights that capable employees appreciate autonomy while being accountable.

Leadership and Employee Empowerment

Discusses how leaders should ensure their team's perception of freedom aligns with cultural values; poor execution can lead to team dissatisfaction.

Uses sports analogies to illustrate how team dynamics can impact leadership effectiveness; emphasizes adherence to shared values as crucial for maintaining team integrity.

Real-Life Examples of Cultural Practices

Shares an anecdote about supporting an employee during her pregnancy by allowing her flexibility without micromanaging her work schedule.

Highlights the importance of trust in leadership—empowering employees while ensuring they feel secure in their responsibilities fosters a positive work environment.

The Link Between Employee Satisfaction and Business Success

Argues that respecting employee identities contributes significantly to creating adult-like corporate cultures that promote happiness among staff.

Concludes that happy employees lead to satisfied customers; stresses the critical role of sales in reinforcing company strength and stability.

Sales Process in Business

Overview of Sales Stages

The discussion begins with a focus on the sales process, emphasizing the creation of products and services within a company.

The speaker synthesizes the sales process into three key stages: pre-sale, sale, and post-sale. Pre-sales involve initial qualification by an STR (Sales Development Representative), while the actual sale is conducted by a broker.

Importance of Post-Sale

A significant point raised is that many companies lack an institutionalized post-sale process, which should ideally be handled by a dedicated team rather than relying solely on brokers.

The need for structured post-sale actions is highlighted, moving beyond mere customer satisfaction surveys to actively re-engaging customers in the sales funnel.

Customer Success vs. Support

The distinction between support and Customer Success (CS) is clarified; support addresses immediate issues like contract problems, while CS focuses on ensuring long-term success for clients after purchase.

Defining what constitutes "success" for customers post-purchase is crucial. For instance, if a client buys property for investment or family use, their definition of success varies based on personal expectations.

Ensuring Client Satisfaction

Understanding specific success metrics related to property purchases—like infrastructure readiness—is essential for fulfilling customer expectations.

Companies must ensure they deliver on promises made during the sale to maintain client trust and encourage referrals through positive experiences.

Role of Customer Success Teams

A dedicated CS team should focus not only on ensuring customer satisfaction but also on identifying new opportunities for engagement and product development based on client feedback.

Brokers often prioritize immediate sales over long-term client success; thus, having a separate team focused on nurturing existing relationships can lead to new business opportunities.

Feedback as Strategy Source

Engaging with clients about their experiences helps identify pain points that can inform new product development and enhance service offerings.

Listening to clients provides valuable insights that can drive strategic decisions within the company, ultimately leading to increased customer lifetime value (LTV).

Experience Differentiation

Distinguishing between the experience of purchasing versus using a product is vital; successful usage leads to repeat purchases.

The conversation reflects challenges in finding exemplary case studies within real estate regarding effective customer success strategies.

This structured approach captures key discussions from the transcript while providing timestamps for easy reference.

Insights on Customer Success and Branding in Real Estate

The Importance of Customer Success

Danilo from Palm, a notable figure in customer success (CS), is highlighted for his contributions and current engagement at Harvard.

The case study of Zappos is presented as a leading example of CS, emphasizing the distinction between sales success and ongoing customer usage.

A compelling story illustrates how Zappos' customer service representatives engage deeply with customers, enhancing brand loyalty through personal connections.

Understanding Customer Focus

Emphasizes that true customer focus involves solving their problems rather than merely selling products.

Discusses the necessity of creating structured processes to ensure consistent touchpoints with customers over time, reinforcing brand reliability.

Challenges in the Real Estate Market

Highlights the unique challenges faced by real estate companies due to lack of recurring business after property sales.

Identifies branding as a critical area where real estate firms have historically struggled, leading to new entrants filling market gaps.

Strategies for Effective Branding

Stresses that effective branding requires consistent presence and engagement with clients post-sale to foster loyalty and repeat business.

Introduces innovative product offerings like "reversible rentals" as solutions to meet evolving consumer needs while building brand equity.

Leveraging Customer Stories for Marketing

Suggestion for real estate firms to create content that showcases client stories, transforming satisfied customers into marketing advocates.

Proposes developing podcasts featuring client testimonials as a way to generate authentic content and enhance brand visibility through storytelling.

Building Trust and Brand through Client Experiences

The Importance of Client Testimonials

Emphasizes that client experiences are crucial for building brand trust, as potential clients see real stories from satisfied customers.

Highlights the significance of trust in real estate transactions; testimonials serve as powerful endorsements that can influence new clients' decisions.

Strategies for Enhancing Brand Perception

Discusses the challenge of delivering consistent quality service while managing a high volume of transactions (200 or 100 units per year).

Suggests creating educational content, such as podcasts, to help real estate professionals improve their services and foster recurring business opportunities.

Future Collaborations and Learning Opportunities

Upcoming Podcast Engagements

Plans to record future podcast episodes in Santa Catarina, indicating a desire for collaboration and knowledge sharing within the industry.

Quality Over Quantity in Conversations

Stresses that meaningful conversations are more valuable than merely extending time spent discussing topics; quality is key to effective communication.

Market Updates and Educational Initiatives

New Programs for Real Estate Professionals

Announces plans to launch initiatives aimed at updating market knowledge for real estate developers, emphasizing continuous learning.

Immersive Learning Experiences

Introduces a two-day immersion program designed specifically for developers, focusing on practical applications of discussed strategies.

Structuring Sales Teams Effectively

Leadership in Sales Team Development

Advises incorporating strong leadership from outside the real estate sector to bring fresh perspectives into sales team dynamics.

Importance of Process Orientation

Recommends hiring leaders with backgrounds in engineering or production management who excel at establishing efficient processes essential for sales success.

Sales Team Structuring and Management

Building a Sales Team

The speaker emphasizes the importance of not treating all clients the same, advocating for a balance between standardization and personalization in sales processes.

A well-trained sales team is crucial; the speaker offers to share their comprehensive 90-page sales playbook for free upon request via Instagram.

Establishing clear goals is essential; understanding financial capacity helps determine necessary leads and resources for achieving sales targets.

Marketing Integration

Collaboration between sales and marketing teams is vital; agencies can be utilized for specific campaigns, but strategy should originate internally.

Testing strategies with small-scale initiatives allows teams to refine their approach before larger rollouts.

Compensation Structure

The speaker discusses an innovative compensation model that includes multiple levels of remuneration based on performance rather than traditional titles like junior or senior.

A tiered commission structure incentivizes employees by linking variable pay to achievement of specific metrics rather than overall sales volume.

Performance Metrics

Employees must meet defined targets (e.g., scheduling visits) to earn variable compensation, promoting accountability within the team.

The concept of "flags" is introduced as a way to track employee performance over time, allowing for gradual progression through levels based on consistent achievement.

Career Development

Clear career paths are established, with opportunities for advancement every three months based on performance milestones rather than annual reviews.

Pre-sales roles focus on qualifying leads rather than direct selling, ensuring that those who engage with potential clients have the right skills and mindset.

Remote Work Considerations

The necessity of having an internal sales team is highlighted alongside the potential benefits of partnerships with local real estate agencies to enhance lead generation.

The speaker suggests that pre-sales representatives can operate remotely without needing physical presence in various locations, streamlining operations while maintaining effectiveness.

Real Estate Sales Strategies and Team Dynamics

Importance of Long-Term Relationships in Real Estate

The discussion emphasizes the value of establishing long-term relationships with real estate agents, which enhances service quality and client satisfaction.

A practical example is provided for listeners to consider how they can apply these strategies in their own practices.

Case Study: Tecnisa's Innovative Approach

The speaker shares insights from their experience leading an online sales team at Tecnisa during 2010-2011, highlighting the challenges faced when servicing clients across different locations.

A unique process was developed where a São Paulo agent would handle initial client interactions but collaborate with local agents in cities like Manaus for product knowledge and closing deals.

This case is presented as a forward-thinking model that effectively addressed market needs by leveraging local expertise while maintaining centralized control.

Reflections on Sales Compensation Models

The conversation shifts to compensation structures within sales teams, referencing "Predictable Revenue" by Aaron Ross, which critiques traditional commission-only models.

A provocative question is raised about whether hiring salaried employees who focus on delivering high-quality service might be more beneficial than relying solely on commission-based agents.

Performance Metrics and Incentives

The speaker suggests that integrating performance metrics into compensation can enhance employee engagement and reduce turnover among sales staff.

They advocate for a balanced approach that respects the role of real estate agents while also exploring innovative ways to improve their integration into broader business processes.

Operational Focus Over Sales Outcomes

Emphasis is placed on focusing on operational excellence rather than just sales figures; rewarding good processes leads to better outcomes naturally.

The speaker discusses how they incentivize proper execution of tasks within their organization, linking rewards directly to adherence to established processes rather than just end results.

Conclusion: Building Effective Teams

The importance of aligning people, processes, and tools is reiterated as essential for creating effective sales teams.

Future discussions are hinted at regarding ongoing improvements in team dynamics and partnerships within the industry.

Discussion on Commitment and Athletic Endeavors

Commitment to Running Events

The conversation begins with a discussion about commitments, particularly in the context of running events. One participant expresses reluctance to run again after extensive past experiences.

Plans are mentioned for participating in a half marathon in Porto Alegre around June or July, indicating ongoing athletic interests among the group.

Team Dynamics and Playing Together

A humorous anecdote is shared about playing soccer together, highlighting the dynamics of team play and individual roles within a game.

The speaker reflects on previous games played against an older team, emphasizing differences in skill levels and team composition.

Sales Force Structure

Transitioning from sports to business, the discussion shifts to sales force structures. Three key components are identified: internal teams, good sales channels, and real estate agents as sales channels.

The importance of understanding real estate agents not just as sellers but as vital distribution channels for products is emphasized.

Marketing Strategies

There’s a focus on leveraging real estate agents for marketing purposes. They can help distribute products beyond their immediate client base.

The speaker outlines three types of sales forces: internal teams, partnership channels, and utilizing real estate agents effectively.

Strategic Use of Personal Networks

A call for strategic thinking regarding personal networks is made. It’s suggested that individuals can become acquisition channels for businesses through their connections.

The speaker shares personal motivations for participating in podcasts and events—both out of enjoyment and as part of a broader strategy to generate leads.

Generating Leads Through Content Creation

Emphasis is placed on creating valuable content (like podcasts), which serves dual purposes: providing information while also acting as a lead generation tool.

Discussion includes using artificial intelligence tools to generate leads without monetizing them directly; instead focusing on providing value to potential clients.

This structured summary captures key discussions from the transcript while linking back to specific timestamps for further exploration.

Last Call for Insights

Introduction and Context

The speaker expresses gratitude towards the audience for their patience, acknowledging that everyone is learning during this conversation.

The discussion aims to focus on data and a company called "nauk," with an emphasis on how attendees can engage further with the topic.

Company Overview: nauk

The speaker encourages attendees to reach out to "Iago" through social media, mentioning that they might receive discounts by referencing the event.

Iago's Instagram handle is shared as a primary contact point, where followers can find resources like free AI tools, eBooks, and playbooks.

Practical Applications of Data

A question is posed about understanding sales costs through data analysis; it highlights the importance of communication between marketing and sales teams.

The speaker critiques traditional reporting methods (like PDFs), suggesting that AI should be integrated into data management rather than being an afterthought.

Conclusion and Future Engagement

The speaker thanks various contributors to the podcast and hints at future episodes, encouraging listeners to stay engaged with upcoming content.