VIDEO
HIGHLIGHT
Log InSign up
How To Build a Website SO Premium They Beg You To Buy
SummaryTranscriptChat

How To Build a Website SO Premium They Beg You To Buy

What Makes a Website Feel Premium?

Introduction to Website Perception

  • Most websites give off a "cheap" feel, leading visitors to make quick negative judgments about the business.
  • The speaker has experience with Fortune 500 companies and aims to identify what differentiates desirable websites from those that drive users away.

Common Issues with Websites

  • Many businesses are stuck with outdated developer contracts, making simple updates frustratingly slow and costly.
  • Alternatively, some businesses opt for low-cost solutions that lack strategic planning, resulting in poorly structured sites that fail to guide user actions effectively.

Key Factors of a Premium Website

Bespoke Assets

  • Custom graphics enhance website depth and visual interest compared to generic stock images.
  • Graphics should align with the brand's tone and aesthetic; mismatched visuals can detract from professionalism.

Importance of Brand Guidelines

  • A professional logo must be intentional; poorly designed logos can negatively impact perception.
  • A cohesive color palette is crucial; colors should complement each other to create a unified brand identity throughout the site.
  • Thoughtfully chosen fonts significantly influence how sophisticated a site appears; poor font choices can make it feel cheap.

Enhancing User Experience Through Details

Subtle Animation Techniques

  • Effective use of subtle animations (e.g., fading elements on scroll or responsive buttons) creates an engaging experience without overwhelming users.
  • The right animations help guide attention naturally, contrasting static sites that may feel lifeless.

Understanding Premium Website Design

The Role of Animations in User Experience

  • Animations are designed to minimize "rage clicks," where users click randomly due to confusion or overwhelm on a website.
  • Effective animations guide users smoothly through the site, enhancing engagement without being consciously noticed.

Building a Premium Site: Key Elements

  • Many individuals understand what makes a site look premium but struggle with building it or communicating their vision to designers.
  • A free resource called the "premium website checklist" is available for auditing sites and ensuring quality in design.

Importance of Site Structure

  • The architecture of a website, including its sitemap and page flow, is crucial; cheap sites may have individually sensible pages that lack coherence.
  • A premium site has clear navigation paths, guiding users from landing on the homepage to taking action effectively.

Conversion and SEO Considerations

  • Calls to action (CTAs) must be prominent and easy to find; they should not be hidden in footers.
  • A well-structured site benefits both user experience and search engine optimization (SEO), making it easier for algorithms to understand content organization.

Client Empowerment Through Design

  • Clients should own their websites post-launch, allowing them to make updates without needing constant developer assistance.
  • An intuitive design enables clients to keep their content fresh, which contributes positively to user perception of the site's relevance.

Proper Handover and Post-launch Care

  • After launching a premium site, proper handover includes training sessions for clients on how to manage their new website effectively.
  • Agencies should avoid simply handing over the site; instead, they should provide ongoing support and set clear expectations for client engagement.

Premium Support Services for Website Clients

Initial Support Post-Launch

  • After launching a website, clients receive free email support for the first 30 days to address any questions or issues they may encounter.
  • The goal of this support is to ensure a smooth experience and prevent any potential problems during the initial phase.

Ongoing Maintenance Options

  • Following the initial support period, clients can opt for a hosting and maintenance plan that includes two hours of team time per month for changes.
  • This plan also provides 24/7 access to a concierge team, allowing clients to ask questions whenever needed.

Defining Premium Service

  • Premium service encompasses not just the product but the entire client experience from the first call through months after launch.
  • The emphasis is on demonstrating care and commitment to clients, which enhances their overall satisfaction with the service provided.

Portfolio Showcase

  • A portfolio showcasing various websites built by the team is available for clients interested in seeing examples of premium work.
  • Clients are encouraged to book a call if they find inspiration in the portfolio and wish to create their own custom website.
Video description

Hire us to build your website: https://bycrawford.com/intro-call Premium Website Checklist: https://bycrawford.com/premium-website-checklist Timestamps: 00:00 – Intro 00:46 – Two types of broken website setups 02:02 – Defining the premium website goal 02:06 – Graphics & custom assets 03:22 – Brand guidelines (logo, colors, fonts) 05:00 – Subtle animation & interaction design 06:17 – Free premium website checklist offer 07:00 – Website structure & site map logic 09:01 – Client autonomy & editable sites 10:21 – Proper handover & post-launch support 12:02 – Portfolio & next steps Want to learn web design that converts and sells? I’m showing how to create premium websites that stand out and leave an impression. Whether you’re planning a full website redesign or just refreshing your brand identity, this walkthrough is packed with real value. From logo design to choosing the right color palette, and selecting perfect fonts for websites, I’m covering everything that elevates your ui design and ux design. I’ll also break down essential web design tips for building a professional website or launching a custom website from scratch. If you care about smart website structure, having a clear site map, and driving results through conversion optimization, don’t skip this. You’ll also learn how to build seo friendly websites that get seen by the right audience. This is perfect if you're creating a business website, working as a webflow designer, or diving into web development for clients. If you're a small business owner wanting a standout small business website, or using a website builder but want that modern web design edge, I’ve got you. Your website branding, visuals, and overall vibe should scream premium web design. That’s why I also included a quick website audit process, my go-to website strategy, and some powerful tips on using custom graphics to tie everything together.