Engaging Samsung's customers globally through AI-Powered campaigns: Google Ads Success Stories

Samsung's Global Strategy

In this section, the speaker discusses how Samsung needs to adapt its strategy and tone of voice to reach consumers in different markets.

Adapting to Different Markets

• Brazilian consumers are very promotional and buy when they have a good deal.

• However, giving big discounts can decrease profit.

• India has a huge disparity in consumer demographics across North and South regions, making it difficult for Samsung to optimize performance and grow at the same time.

• Turkey is diverse with many different segments, so Samsung is focusing on AI technology to achieve personalized communication.

Using AI-Powered Campaigns

In this section, the speaker discusses how Samsung started using AI-powered campaigns and saw significant revenue growth.

Testing AI-Powered Campaigns

• Initially, Samsung didn't trust AI-powered campaigns but started a test-and-learn approach that made them more confident about using AI.

• In Turkey, the learning period was fast and eventually led to revenue increasing by five times.

Scaling Up with Performance Max AI

• The success in Turkey gave Samsung the confidence needed to scale up their use of Performance Max AI.

• In India, using Performance Max AI doubled revenue without affecting return on advertising spends too much.

• Currently, there is no product available in the market that can achieve similar results as Performance Max AI for Samsung.

Benefits of Performance Max AI

• Performance Max AI will help multiply team expertise by providing more insights and smarter ways to reach customers.