Steve Jobs - Courage
Apple's Approach to Choosing Technologies
In this section, Apple's approach to selecting technologies is discussed. They focus on choosing emerging technologies that have a future and are in their prime, rather than trying to do everything. Apple has a history of making bold choices and getting rid of outdated technologies.
Apple's Strategy for Selecting Technologies
- Apple looks for technical vectors that have a future and are on the rise.
- They choose wisely by focusing on technologies in their Springs, rather than those in decline.
- Apple has a history of making bold choices, such as transitioning from the five-inch floppy disk to the three-and-a-half-inch floppy disk with the Mac.
- They were also early adopters of USB technology and got rid of serial and parallel ports.
- Apple was one of the first to eliminate optical drives with the MacBook Air.
The Importance of Choosing Wisely
- Sometimes people may criticize Apple for eliminating certain features or technologies, but they believe in picking the right horses for the future.
- Different products emphasize different aspects, and some things may not be included at all if they don't contribute to creating a great product.
- While there may be criticism or resistance from vested interests, Apple focuses on making the best products for customers by investing energy into emerging technologies.
Customer Feedback and Market Response
- Customers pay Apple to make choices about what makes a great product, and if they succeed, customers will buy them. If not, adjustments will be made based on market response.
This summary provides an overview of Apple's approach to choosing technologies based on the given transcript.