CANNES LIONS 2023 DIRECT GRAND PRIX - RUNNER 321

Introduction

The speaker talks about the significance of creating a number to represent the Down syndrome community in sports.

Creating an Iconic Number for Down Syndrome Community

• The speaker mentions that Adidas is creating a number to represent the Down syndrome community.

• The number 321 signifies the chromosome that causes Down syndrome.

• Adidas is calling on every major marathon to hold Biv321 for an athlete with Down syndrome.

• This initiative aims to represent more athletes with Down syndrome in mainstream sports.

Representation in Sports

The speaker talks about how rare it was for them to see someone who looked like them in sports when they were younger and how this initiative can help change that.

Personal Experience and Impact

• When the speaker was younger, they rarely saw anyone who looked like them in sports.

• Holding Rona's 321 Biv for all races this year will help more athletes see themselves represented in mainstream sports.

Conclusion

The speaker concludes by expressing excitement about holding Rona's 321 Biv for all races this year.

Excitement About Initiative

• The speaker expresses excitement about holding Rona's 321 Biv for all races this year.