Comment Créer une Campagne Publicitaire Sur Facebook De A à Z

Introduction to Facebook Advertising in 2023

In this video, the speaker introduces the topic of launching a Facebook advertising campaign in 2023. They emphasize that this video will provide a step-by-step guide on how to create your own campaign and share valuable insights and tips.

Accessing Your Facebook Account and Pages

• To access your Facebook account, go to the account homepage.

• Click on the "Page" tab to access your pages.

• Select the page you want to use for your advertising campaign.

Using Meta Business Suite for Advertising

• Click on "Business Suite" in the toolbar to access Meta Business Suite.

• This platform allows you to create and manage your advertising campaigns.

• The Business Suite app is available for both Android and iPhone users.

Creating a Campaign

• In Meta Business Suite, click on "Ads Manager" under "All Tools".

• This will redirect you to the Ads Manager page where you can create your campaign.

• The Ads Manager app is also available for mobile devices.

Understanding Campaign Structure

• A campaign is an overall collection of advertisements with specific objectives.

• Within a campaign, there are ad sets that contain individual ads.

• Each ad set can have multiple ads targeting different audiences or placements.

Benefits of Creating a Campaign

• Organizing your boosts through campaigns helps you understand how they perform.

• It provides better control over your advertising efforts compared to simply boosting posts.

Choosing Objectives for Your Campaign

The speaker explains different objectives available when creating a Facebook advertising campaign and their purposes.

Objective Options

1. Brand Awareness: Show ads to people who are likely to remember them.

2. Traffic: Redirect people to a destination outside of Facebook (e.g., website).

3. Engagement: Encourage interaction with your ads (e.g., messaging, comments).

4. Conversions: Drive specific actions on your website or app.

5. Lead Generation: Collect information from people interested in your business.

6. Video Views: Promote videos to increase views and engagement.

Selecting the Objective

• When creating a campaign, choose the objective that aligns with your advertising goals.

• Each objective has different features and targeting options.

Interacting with Customers through Messenger and WhatsApp

The speaker discusses how Facebook advertising can be used to interact with customers through Messenger and WhatsApp.

Interaction Objectives

• If you want to engage with customers through Messenger or WhatsApp:

• Choose the "Interaction" objective when creating a campaign.

• Add a button next to your ad that allows users to initiate conversations.

Examples of Interaction Objectives

• Suitable for businesses offering training programs or selling products via messaging apps.

• Allows users to click on the button and start a conversation directly with the advertiser.

These notes provide an overview of how to launch a Facebook advertising campaign in 2023, including accessing your account, using Meta Business Suite, creating campaigns, choosing objectives, and interacting with customers through Messenger and WhatsApp.

Creating an Application for Promotion

The speaker discusses the importance of creating an application for promotion. The type of application will depend on the specific needs and goals of the individual or business.

Types of Applications for Promotion

• An application can be created for online sales or to connect various aspects.

• The specific type of application will vary based on individual needs and goals.

Objective of Advertising Campaign - Interaction

The speaker explains that the objective of their advertising campaign is interaction, as many people in their audience are interested in learning how to sell products on Facebook.

Choosing the Objective - Interaction

• The objective chosen for this advertising campaign is interaction.

• This objective is selected because many people in the audience are looking to sell products on Facebook.

• A video specifically focused on each objective of a campaign will be created.

Naming the Campaign and Ad Set

The speaker explains how to name the campaign and ad set within Facebook's advertising platform.

Naming Convention

• When naming a campaign, choose a descriptive name.

• Similarly, give a clear name to the ad set within the campaign.

• It is important to differentiate between campaigns, ad sets, and ads when naming them.

Budgeting and Scheduling the Campaign

The speaker discusses budgeting and scheduling options within Facebook's advertising platform.

Budgeting Options

• Choose between daily budget or lifetime budget.

• Daily budget allows setting a specific amount per day.

• Lifetime budget sets a total amount for the entire duration of the campaign.

• Set start and end dates for your campaign.

Adding Messaging Apps and Choosing a Page

The speaker explains how to add messaging apps and choose a Facebook page for the advertisement.

Messaging Apps and Page Selection

• Select the messaging apps through which you want people to contact you.

• Choose a Facebook page for the advertisement.

• It is important to ensure that the correct Facebook page is selected.

Defining Budget - Daily or Lifetime

The speaker provides further clarification on budgeting options within Facebook's advertising platform.

Differentiating Daily and Lifetime Budget

• Daily budget allows setting a specific amount per day.

• Lifetime budget sets a total amount for the entire duration of the campaign.

• Consider your advertising goals when choosing between daily and lifetime budgets.

Importance of Budget Amount

The speaker emphasizes the importance of budget amount in advertising campaigns.

Setting an Effective Budget Amount

• Many people mistakenly believe that spending more money will yield better results, but this is not necessarily true.

• For sponsored posts, starting with a budget as low as 5 euros for 5 days can be effective.

• Focus on optimizing your ad content rather than solely relying on a high budget.

Setting the Start and End Dates for Facebook Ads

The speaker explains how to set the start and end dates for Facebook ads, emphasizing the importance of selecting the correct end date.

Setting the Start and End Dates

• It is important to note that Facebook sets the end date one month after the selected start date, rather than one week later.

• To set the start date, click on the small arrow next to "Plan a Campaign" in the Ad Manager.

• Under "Audience," there are options to use existing audiences or create new ones.

• To create a new audience, click on "Create" and choose between custom audiences or lookalike audiences.

• Custom audiences can be created based on sources such as websites, app activities, catalogs, or customer files.

• Selecting a specific location is recommended instead of targeting an entire country.

• Age range and gender can also be defined for targeting purposes.

• Advanced targeting options include demographics like education level or job title.

Creating Custom Audiences

The speaker explains how to create custom audiences on Facebook by selecting different sources.

Creating Custom Audiences

• Click on "Create" under "Audience" to begin creating a custom audience.

• Choose from various sources such as website traffic, app activity, catalogs, or customer files.

• Different types of custom audiences include video engagement, lead form submissions, prospecting events, and more.

Defining Audience Location and Demographics

The speaker discusses how to define audience location and demographics when setting up Facebook ads.

Defining Location and Demographics

• When selecting a location for your ad campaign, choose a specific city or region with high population density.

• Age range and gender can be specified to target a specific audience.

• Advanced targeting options allow for further customization based on demographics such as education level or job title.

Targeting Specific Age and Gender

The speaker explains how to target specific age ranges and genders when setting up Facebook ads.

Targeting Age and Gender

• Specify the age range you want to target, such as 18-65+ or 22-30.

• Choose whether you want to target only men, only women, or both genders.

Placement of Ads on Facebook

The speaker discusses the placement options for Facebook ads and recommends optimizing the budget by using automatic placements.

Placement Options

• Facebook offers various placement options, including Facebook, Audience Network, Instagram, and Messenger.

• It is recommended to use automatic placements for budget optimization.

Selecting Images for Ad Campaigns

The speaker explains how to select images for ad campaigns on Facebook.

Image Selection

• Choose an image from your selected page or Instagram account.

• Decide whether to create a new ad or use an existing one.

• If using an existing ad, select it from your page's publications.

Timestamps are approximate.

Creating Your Own Advertising Campaign

In this section, the speaker discusses how to create your own advertising campaign using Messenger as the default platform.

Setting Up the Campaign

• The speaker selects MD as the preferred option for creating the campaign.

• Messenger is chosen as the default platform for the campaign.

• This section provides a step-by-step guide on creating your own advertising campaign.

Launching Your Campaign

• Learn how to target specific audiences based on age and location.

• Explore options for using existing publications or creating new ones.

• The speaker demonstrates how to add a publication to your campaign.

Conclusion

• If you are new to this channel, now is a good time to subscribe and activate notifications.

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The transcript provided is in French.