Amazon lo intenta ahora con una tienda gigante | Pablo Foncillas

Amazon's Retail Evolution: A Return to Physical Stores

Amazon's New Approach to Physical Retail

• Amazon is re-entering the physical retail space, reminiscent of past attempts but with a new strategy for 2026.

• The company is opening a large store in Barcelona, indicating a shift from previous smaller, urban-focused concepts.

• This new store model resembles a "BigBX," similar to Walmart or Target, rather than minimalist stores like Amazon Go.

Hybrid Store Concept

• The proposed store will serve multiple functions: shopping, online order preparation, and food services—creating a hybrid commercial infrastructure.

• Amazon appears uncertain about the exact nature of its retail concept but aims for efficiency through multifunctionality.

Competing Against Fragmentation

• Instead of competing with local businesses, Amazon targets the fragmentation within retail channels by unifying them into one system.

• The goal is to create stores that function as warehouses and pickup points while also serving as revenue-generating spaces.

Strategic Positioning

• Amazon’s return to physical stores isn't due to failure in digital sales; rather, it seeks to anchor its strong digital presence in the physical world.

• The company's substantial budget for research and development supports this ambitious strategy.