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3 ways to multiply business results with Google AI
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3 ways to multiply business results with Google AI

Boosting Business Results with AI

In this video, Barbara Piermont explains how Artificial Intelligence (AI) can help marketers boost their business results. She discusses the challenges that marketers face in today's constantly evolving market and how AI can provide insights to grow businesses in a privacy-safe way.

The Benefits of AI for Marketers

  • People online have more options than ever, and their needs and preferences are constantly evolving. Meanwhile, marketers are pivoting to meet customers across their decision journeys and measure results as privacy regulations and technology platforms continue to change.
  • AI is the business multiplier that can help you keep up with shifting demands and gain the insights you need in a privacy safe way.
  • Consented first-party data is the foundation of any privacy strategy for businesses today. AI-powered audience solutions like optimized targeting or audience expansion can use that first-party data to find even more valuable customers and new pockets of demand.
  • Advertisers who use optimized targeting on Display and Video 360 can see on average a 55% improvement when using first-party audiences.
  • AI-based measurement solutions like enhanced conversions, conversion modeling, and Google Analytics 4 can fill in the gaps and help you gain a more accurate picture of your results.
  • Tools like smart bidding use AI to help you optimize what matters so you get better and faster results while meeting higher value customers wherever they are.

Conclusion

  • With the right AI-powered tools, marketers can multiply their customer connections, expertise, and results. By staying ahead of evolving trends through these tools, they will be ready for what’s next.
Video description

Learn how AI, short for artificial intelligence, can help you boost your business — all while respecting user privacy. Privacy expert Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, discusses the benefits of AI, explains how it works in the context of consumer privacy, and shares valuable marketing tips so you can stay ready for what’s next. The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. Watch more How To Think About videos here: https://youtube.com/playlist?list=PLNBdIP33wJ3rGE4VeZepkM-FZKVBOSZ7C VIDEO CHAPTERS AND TIMESTAMPS: 00:00 Intro 01:02 Multiply your customer connections 01:36 Multiply your expertise 02:10 Multiply your results 02:33 Recap Sources: Google Internal Data, Global, 2022.