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I Spent $2,102 on Facebook Ads. Here's What Happened on Spotify.
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I Spent $2,102 on Facebook Ads. Here's What Happened on Spotify.

Using Facebook Ads to Drive Spotify Streams

In this video, the speaker shares their experience of using Facebook ads to drive Spotify streams for their music. They explain how they set up the campaign and share the results they achieved.

Setting Up the Campaign

  • The speaker ran a conversion campaign on Facebook and Instagram reels and stories.
  • The landing page was from hypedit, with an option to click play on Spotify.
  • The playlist used was John Henry John Henry discography, which had 1500 followers in six months.

Results of the Campaign

  • The speaker spent just over $2000 on Facebook ads in six months.
  • They drove 1.3 million impressions and were spending around $10 per day.
  • Most clicks came from two ad sets targeting tier one and tier two countries interested in Spotify or similar artists.
  • Clicks cost around 35 cents each over six months.

Ad Details

  • The ad featured a nondescript background video, cover art, song title, artist name, and "stream on Spotify" call-to-action.
  • Brazil and Mexico ate up most of the budget due to lower costs per click there.
  • The speaker did not target specific geographic areas but instead targeted broad regions.

Lessons Learned

  • If you don't want fans or listens from certain countries, be specific about your geographic targeting or remove those countries entirely.
  • The speaker admits to being lazy in setting up and managing the campaign after the first month. They recommend being more intentional when running a similar campaign.

Running Ads on Spotify: A Case Study

In this section, the speaker discusses their experience running ads on Spotify to promote their music and shares insights into the impact of the campaign.

Impact of Running Ads

  • The second song released received more streams than before.
  • The song received streams from algorithmic playlists, personal playlists, and libraries.
  • Other songs in the catalog also experienced a rise in streams due to overflow effect.
  • The ad campaign resulted in a significant increase in followers.

Benefits of Running Ads

  • Ads are worth it for driving engaged streams on Spotify.
  • Engaged listeners can be obtained through ads as opposed to passive listeners through playlisting.
  • Balancing playlisting with ads can lead to more engaged streams.

Recommendations and Resources

  • Check out Andrew Southworth's Channel, Tom Dupree's Channel, and John Gold who runs Hypedit for more resources on running successful ad campaigns on Spotify.
  • Consider taking the speaker's course for more information.
Video description

Check out my course on Spotify growth here: https://twostorymedia.com/12psg *** Want to grow your fanbase? Here are three ways we can help: 📚 Free, 5-Day Spotify Marketing Mini Course: https://tinyurl.com/5n6y7zy5 🤜 Join our Spotify growth community: http://tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: https://tinyurl.com/2s42kbey *** The brief: Starting in August of 2022, I spent roughly $300 / month to drive people from Instagram and Facebook over to my songs on Spotify. I just paused the ads this past month (because even though it's been fun, I can't justify spending the money on my own mediocre music). This video is a recap of the campaign with a detailed look at the results. If you have any questions or want me to dig into something else, let me know! Also, I mention @AndrewSouthworth and @tomdupreeiii in the video – both are phenomenal resources on this stuff. Give them each a follow if you haven't already.