Delhi DI 6 Kritika Dettol Icy cool user 02 09 2026,video

Understanding Consumer Behavior and Product Usage

Introduction to Consumer Insights

• The discussion begins with an emphasis on understanding consumer behavior, focusing on the products they use and their reasons for usage.

Personal Background of the Interviewee

• The interviewee shares that there are three members in their family, including themselves and their children.

• They describe their daily routine as a teacher, detailing activities from waking up to attending school and returning home.

Daily Activities and Leisure Time

• After classes, the interviewee mentions having free time before lunch, followed by evening walks and listening to music.

• They discuss modes of travel, indicating they use buses and auto-rickshaws for commuting.

Product Usage Discussion

Personal Care Products

• The interviewee lists personal care items such as shower gel, face wash (not used), powder, perfume, shampoo, and soap.

Seasonal Product Use

• They explain that certain products like ice cream are used seasonally; starting around March or April until September due to weather changes.

Brand Awareness and Preferences

Knowledge of Brands

• Initially aware only of Dettol soap, the interviewee later learned about other brands like Synthol.

Product Selection Criteria

• They mention trying new products based on necessity during warm weather conditions.

Social Media Influence on Consumer Choices

Social Media Engagement

• The interviewee primarily uses Instagram for social media engagement but also utilizes Facebook, YouTube, WhatsApp, and Snapchat.

Content Consumption Habits

• They enjoy watching vlogs from influencers while also keeping updated with news channels through social media platforms.

Bathing Habits and Frequency

Bathing Routine

• The interviewee bathes once daily but occasionally twice depending on circumstances.

Likes and Dislikes About Dettol Soap

Positive Aspects

• They appreciate the cooling effect of Dettol soap along with its pleasant fragrance which provides relaxation.

Negative Aspects

• A noted downside is that the cooling sensation does not last long enough—approximately 25 to 30 minutes after application.

Suggestions for Improvement

Desired Enhancements

• The interviewee suggests extending the duration of coolness when using the product would enhance satisfaction.

Packaging Feedback

Packaging Design

• They find Dettol's packaging appealing due to its color combination (blue, white, green), associating it with freshness and calmness.

Value for Money Assessment

Cost Evaluation

• The interviewee believes Dettol offers good value for money compared to regular soaps lacking a cooling effect.

Sensation During Application

Application Experience

• When applying soap on their face , they do not experience any tingling sensation , feeling calm instead .

Discussion on Cooling Experience and Fragrance

Initial Impressions of Cooling

• The speaker expresses confidence in their cooling experience, stating that strong teaching leads to strong outcomes.

• They describe their cooling experience as perfect, indicating a preference for mild to moderate cooling sensations.

Characteristics of Cooling

• Immediate and gradual cooling effects are discussed; the sensation is described as comfortable and refreshing rather than medicinal.

• A duration of 25 to 30 minutes is mentioned for effective cooling, with an emphasis on maintaining coolness during sweating.

Importance of Fragrance

• The fragrance is likened to a pleasant scent that evokes relaxation; it’s noted as unisex and appealing.

• The speaker emphasizes the significance of fragrance in enhancing the overall cooling experience, describing it as refreshing and calming.

Stress Relief through Fragrance

• It’s suggested that certain fragrances can provide mental peace, especially for individuals under stress.

• The importance of fragrance in relation to the cooling effect is reiterated; it plays a crucial role in relaxation before applying the product.

Product Comparison and Preferences

• Discussion shifts towards comparing different products; germ protection is highlighted alongside fragrance and cooling effects.

• A ranking system is introduced where cooling takes precedence over fragrance, followed by germ protection based on personal preferences.

Product Features and Advertising Insights

Product Description

• The product being discussed is identified as "dermicool soap," which claims to offer significant germ protection while providing a cooling effect.

Advertising Appeal

• An advertisement showcases contrasting experiences: people outside feeling hot versus those inside enjoying coolness from the soap.

Claims of Effectiveness

• The product claims 99.99% germ protection along with its unique cooling properties, making it attractive for consumers seeking both benefits.

Differentiation from Competitors

• Comparisons are made between this product and others like Dettol; while both claim germ protection, dermicool offers additional features such as enhanced cooling effects.

Consumer Preferences

• Preference trends indicate that users may lean towards dermicool due to its advertised long-lasting effects compared to competitors like Dettol.