Webinar - What if sellers came to YOU instead? - Feb 12, 2026

How to Build Your Own Facebook Listing Funnel

Introduction to Facebook Marketing

• The speaker introduces the concept of building a Facebook listing funnel, hinting at its potential profitability with an example of earning $51,000 monthly in commissions.

• Emphasizes the cost-effectiveness of Facebook advertising compared to traditional media: reaching 1,000 people costs only $1.82 on Facebook versus $12 for radio and $40 for newspapers.

Targeting Your Audience

• Suggests starting with past clients and sphere of influence as primary targets for ads, highlighting their potential to generate referrals and repeat business.

• Notes that 93% of people would refer their agent but often forget about them; this is where Facebook marketing can help maintain visibility.

Steps to Create a Successful Campaign

• Defines what a Facebook ad campaign is and outlines its purpose: helping interested individuals sign up for updates from your business.

• Outlines three simple steps for running a successful campaign:

• Step 1: Upload your contact list (names and emails) to Facebook.

• Step 2: Create an ad offering something valuable (like a book).

• Step 3: Use ads to stay connected with your audience.

Leveraging Local Advertising

• Discusses targeting cold leads by advertising within a specific geographic area, using Clinton, Michigan as an example where spending $85 could reach all residents.

• Illustrates potential outcomes from effective advertising—listing percentages leading to new listings each month based on response rates.

Financial Potential from Listings

• Presents calculations showing how consistent sales can lead to significant annual income ($864,000/year), emphasizing the financial benefits of mastering Facebook marketing strategies.

Secrets to Getting Listings from Facebook

• Introduces the first secret: having leads. The sphere of influence is highlighted as the most immediate source for agents with existing contacts.

• Explains how uploading phone numbers or emails allows agents to find contacts on Facebook easily.

Importance of Ease of Use in Advertising

• Stresses that ease of use is critical in online marketing; users are more likely to engage if they can quickly share information about services they see on social media platforms like Facebook.

Creating Effective Ads

• Mentions providing templates for creating compelling ads that have proven successful in real-world applications, such as those used by Jacksonville agents.

Cold Leads Strategy

• Discusses the second lead source—cold leads—and emphasizes crafting attractive offers rather than generic realtor advertisements which may not capture attention effectively.

Lead Generation Strategies for Real Estate Agents

Utilizing Website Visitors as a Lead Source

• The importance of receiving cold listings in your area is emphasized, suggesting it could simplify the lead generation process.

• Introduces the Facebook visitor tracker, which allows agents to follow up with website visitors on social media platforms like Facebook and Instagram.

• Setting up the Facebook visitor tracker is quick and easy, taking about five minutes, making it accessible for agents.

Crafting Effective Offers

• Defines an "offer" as something provided in exchange for contact information; examples include promotions like BOGO or subscription services.

• Warns against creating poor offers that lack value or relevance to potential clients, such as generic statements about being a top agent or providing good customer service.

Building Trust Through Valuable Content

• Highlights the need to address common seller questions to build trust: maximizing home sale price, selling quickly, increasing home value, and understanding legalities.

• Suggests offering comparative market analyses but notes their limitations due to commonality among agents and potential buyer disinterest if prices are unfavorable.

Innovative Offer Ideas

• Proposes giving sellers a free guide on selling their home; while helpful, these guides often have low perceived value and may be discarded quickly.

• Recommends creating a personally branded digital book on selling homes. This approach provides extensive information and establishes expertise while having high perceived value.

The Power of Books in Authority Building

• Discusses how books can create positive associations with potential clients by addressing their concerns without direct interaction.

• Cites Gary Keller's success with his book as a transformative tool for establishing authority within the real estate industry.

Promotion Strategies for Real Estate Agents

• Encourages building a Facebook page as part of promotional efforts and targeting specific lead audiences based on website visits or local market presence.

• Advises ensuring ads are marked correctly to avoid blocking issues on social media platforms while providing training resources for effective ad creation.

Lead Capture and Facebook Ads Strategy

Setting Up Your Lead Capture Website

• A mobile-friendly lead capture website can significantly increase your leads, potentially capturing ten times more than traditional methods.

• To launch your Facebook ad, set a budget between $1 and $10 daily based on your comfort level.

• The resources provided include detailed training, templates, professional images, and a fast-loading mobile optimized lead capture site.

Importance of Quick Response

• Speed is crucial in responding to leads; aim to reply within one hour to maintain their interest.

• Send the requested content immediately—whether it's a market analysis or a free guide—to keep potential clients engaged.

• Utilize digital books that are pre-hosted online for quick sharing via text messages.

Overcoming Objections

• Prepare for common objections during closing conversations with scripts designed to address concerns like commission reductions or timing issues.

• The two-sentence close strategy emphasizes selling homes for maximum profit within acceptable timeframes.

Proven Success Stories

• Highlight success stories from agents using this marketing strategy: Sherry secured 15 listings, Tim is on track to be the top agent, and Jeff doubled his business in six months.

Automated Marketing System

• The Facebook listing funnel aims to help agents list four homes per month without cold calling, allowing for a more relaxed work-life balance.

• This system promises increased monthly income ranging from $11,000 to $47,000 through consistent client engagement via Facebook.

Step-by-Step Training Overview

• Access comprehensive training on uploading contact lists to Facebook and targeting cold leads effectively.

• Branding support includes bio templates for social media profiles and guidance on finding affordable photographers.

Review Capture Strategies

• Gain access to review capture templates that facilitate obtaining positive reviews quickly even without recent sales history.

Promotion and Winning Listings

Step 4: Promotion

• The promotion phase includes comprehensive training on Facebook ads, a mobile-friendly lead capture site, ad templates, and professionally designed ad images.

Step 5: Winning the Listing

• Access to various templates is provided, including follow-up letters, calls, emails, text templates, an easy close listing presentation, and objection handling techniques.

Options for Success

• Two options are presented: either utilize the provided tools for an automated Facebook marketing system or continue struggling independently with traditional methods like cold calling.

Personalized Support

• Authorify Digital offers personalized one-on-one help from a dedicated team to ensure user success in their marketing efforts.

What is Authorify Digital?

• Authorify Digital is described as a complete marketing system that includes digital books, lead capture websites, ad image templates, training sessions, and coaching support.

Affordable Pricing Options

Cost of Joining Authorify Digital

• Building a similar system independently would take months; however, joining Authorify Digital provides access to all resources at an affordable price of $1.99 per month.

Special Offer for Webinar Attendees

• A limited-time offer allows participants to test drive everything for just $7 during the webinar instead of the standard pricing.

What You Get with Your Test Drive

Included Resources

• The $7 test drive includes access to Facebook listing funnel templates and training materials along with instant trust package templates and follow-up campaign resources.

Success Stories

Michael's Experience

• A testimonial from Michael highlights how he secured his first listing appointment using the digital book provided by Authorify. He successfully followed up with leads despite initial setbacks due to timing.

• After sending information via email about the digital book to a potential client who had already chosen another agent, he was able to meet them in person and ultimately secure their business based on the value of the material shared.

Understanding the Impact of Digital Seller Books

The Power of Commitment and Digital Tools

• The seller initially planned to work with another agent but changed their mind after seeing Michael's digital book, highlighting the importance of commitment in business.

• The trial includes a seller book that provides clients with essential tips on selling homes faster and for more money, emphasizing the value of having a personalized digital seller book.

• There are over 20 cover designs available for the buyer book, allowing agents to customize it according to their branding and voice, which enhances client loyalty.

Credibility Through Resources

• A testimonial from another agent shows that credibility can lead to significant results; one agent listed six homes from just one book despite initial doubts about its effectiveness.

• Access to follow-up templates (letters, texts, emails, phone calls) is provided, which can help agents convert leads into appointments more efficiently.

Lead Generation Strategies

• Mobile-responsive lead capture websites are included in the package, designed for use on various devices and optimized for generating leads through platforms like Facebook and Google Business profiles.

• A risk-free trial allows users to explore all features; if unsatisfied within 30 days, they can cancel their membership and receive a refund.

Success Stories Highlighting Effectiveness

• Testimonials reveal substantial financial gains: Rey Ray earned an extra $40K in income shortly after starting with Authorify's resources.

• Jamie shares her experience of receiving four listings after sending out 16 books to sellers without needing further contact—demonstrating how these tools position agents as experts.

Value Proposition of Authorify Membership

• The speaker compares the cost-effectiveness of Authorify’s services against traditional coaching fees; members receive transformational results at a fraction of typical costs ($1.99/month).

• Lauren secured a million-dollar listing using her digital book during a presentation—a testament to its impact on potential clients' perceptions.

Additional Success Narratives

• Ryan recounts gaining three additional listings by leveraging his copy of the digital books during client meetings—illustrating how effective marketing materials can enhance real estate success.

Investment in Client Follow-Up Systems

The Value of a Client Follow-Up System

• A system that consistently follows up with past clients can significantly enhance business outcomes, potentially leading to three to four additional listings each month.

• Investing $7 for peace of mind and assurance that referrals won't be lost due to client forgetfulness is presented as a worthwhile decision.

Limited-Time Offer

• The offer is time-sensitive, urging immediate action to avoid future regret and emphasizing the importance of starting now for business growth.

• Upon joining, members receive various resources including a Facebook listing funnel, digital books, printed materials, training packages, ad templates, and lead capture sites.

Risk-Free Membership

• For just $7, members gain 30 days of unlimited access to the Authorified Digital membership along with free bonuses.

• Transparency about cancellation policies is emphasized; members can cancel anytime within the first 30 days without penalties or contracts.

Customization and Credibility

• Members can customize their books using the book builder app and take credit for them. This customization helps differentiate their offerings from other agents.

• The book serves as a pre-listing package that addresses clients' concerns about selling while also establishing credibility even if not read by potential clients.

Call to Action

• Urgency is reiterated for taking advantage of the $7 price point to access all tools provided during the workshop. Gratitude is expressed towards participants for their time spent in the session.