DENTISTS: Changes you need to make to your social media content | social media for dentists

Attracting New Patients through Social Media

In this video, Natalia Poros, the founder of MP Marketing, discusses the importance of building authority and credibility as a dentist on social media to attract new patients. She provides five content shifts that dentists can make in their social media strategy to achieve this goal.

Importance of Building Authority

• Patients seek out experts for treatment

• Patients want to trust their dentist with their oral health care

• Patients want predictable outcomes from treatment

Content Shifts

Procedural Videos

• Create fast-forwarded videos of procedures that are not too gory or bloody

Before and After Photos

• Use before and after photos every third or fourth post

• Include regular smile photos if patient consent is given

Online Reviews

• Focus on getting reviews on Facebook and Google My Business

• Share reviews on social media platforms

Showcasing Results

• Showcase actual results of patients' treatments

• Share photos of patients smiling beautifully

Patient Education

• Respond to patient questions about different treatments

• Repeat information in different ways to educate your patient base

Conclusion

Building authority and credibility as a dentist on social media is crucial for attracting new patients. By implementing these five content shifts, dentists can improve their social media strategy and showcase their expertise to potential patients.

Comprehensive Guide for Dentists on Social Media

In this section, the speaker talks about a comprehensive guide for dentists on social media that includes everything from Facebook and Instagram guides to downloadable content that can be customized for individual practices.

The Guide Includes:

• Guides for Facebook and Instagram

• Downloadable content that can be customized for individual practices

• Captions and photos

• Everything from A to Z