CONEXÃO AO VIVO | 07/07

Unicesumar: Transforming Education Through Flexibility and Practical Experience

Overview of Educational Offerings

• Unicesumar combines the flexibility of distance education (EAD) with practical experiences from in-person teaching, focusing on continuous development for career starters or changers.

• For those seeking specialization, Unicesumar offers distance postgraduate programs, emphasizing innovation in teacher training to enhance creativity and technology skills.

Importance of Prepared Educators

• Well-prepared teachers significantly impact student success; students who apply their learning become a legacy for the institution.

• The core mission is transforming lives through education, aiming to create opportunities that change realities.

Historical Context and Growth of Unicesumar

Foundational History

• Founded by Professor Wilson Matos in 1990 in Maringá, Paraná, starting with two courses and 180 students.

• Since then, Unicesumar has expanded significantly and began a new phase in 2022 with Vitroeducação to make education more accessible.

Current Infrastructure

• Offers various educational programs across Brazil including undergraduate, postgraduate, master's, doctoral degrees, and scholarships for athletes.

• Facilities include vibrant environments like laboratories and clinics that serve the community.

Weekly Updates: Engagement Activities at Polos

Recent Initiatives

• Introduction of "Invasão Azul," highlighting successful actions taken at the polo during a week dedicated to server action involving schools and companies.

Ongoing Campaign Efforts

• The sixth week of process 53 begins today; emphasis on accelerating results as upcoming events approach.

Commercial Strategies for Enrollment Growth

Key Discussions on Enrollment

• Discussion among team members about ongoing campaigns aimed at increasing enrollment numbers through strategic promotions.

Conversion Focus

• Emphasis on converting leads into enrollments during this critical period while maintaining quality metrics such as payment rates.

Promotional Campaign Details

Pricing Strategies

• First monthly fee remains at R$19.90 across all courses; promotional discounts up to 60% available for graduation campaigns.

Transfer Campaign Insights

• A transfer campaign initiated earlier shows promising results with an increase in daily enrollments attributed to effective pricing strategies.

Understanding Student Needs

Tailored Communication

• Importance of understanding different student profiles when communicating about course offerings; tailored messaging can improve conversion rates significantly.

Analyzing Enrollment Data

Deep Dive into Metrics

• Encouragement to analyze data related to student demographics and conversion rates per course type; identifying strengths can lead to better-targeted marketing efforts.

Record Enrollment Achievements

Recent Successes

• Notable growth observed with over 700 enrollments recorded recently; anticipation builds towards reaching even higher targets soon.

New Course Offerings

Expanding Educational Options

Three new technical courses launched alongside existing ones under the "Agora Eu Posso" initiative aimed at enhancing vocational training opportunities.

Engaging Students and Building Community

Importance of Care and Environment

• Felipe discusses the challenges faced by students in making recommendations, emphasizing that moments of care and attention are crucial even during difficult times.

• Creating a welcoming environment for students can foster positive relationships, leading to increased engagement and retention.

• The importance of affection and care is highlighted as essential for keeping students connected to the institution.

Leveraging Social Media

• Carol suggests creating an aesthetically pleasing space within the school that encourages students to take photos for social media, which could enhance student referrals.

ENEM Project Updates

• A presentation showcases various actions taken in schools related to the ENEM project, highlighting participation from multiple locations.

• There is a countdown to the first ENEM exam day, with only 124 days remaining until the event.

Eduque Esport Agenda

Upcoming Matches

• Felipe outlines upcoming sports events sponsored by UNICUM, including matches involving various teams throughout July.

Engagement through Photos

• Emphasis on collecting photos from events monthly to showcase community involvement and encourage ongoing participation.

Focus on Student Experience

Course in Focus Announcement

• Announcement about an upcoming course focused on social services scheduled for tomorrow at 10 AM.

Communication Channels for ENAD Preparation

• Professor Fernanda introduces communication strategies aimed at enhancing student engagement with ENAD preparation efforts.

Strategic Actions for Ninjas Program

Overview of Initiatives

• Introduction of a comprehensive action plan designed to engage students effectively through various channels like WhatsApp groups and live sessions.

Performance Tracking

• Discussion on monitoring student performance through questionnaires and simulated exams as part of their preparation strategy.

Importance of ENADE Participation

Consequences of Non-participation

• The significance of participating in ENADE is stressed; failure to do so can prevent graduation or receiving diplomas.

Exam Week Preparations

Encouragement for Scheduling Exams

• Anderson emphasizes the need for proactive scheduling among students during exam week to avoid last-minute issues.

Action Recomeço Initiative

Yasmin explains "Ação Recomeço," aimed at supporting struggling new students by providing them opportunities to recover academically.

Changes in Application Process

The application process has shifted from online portals to SIDEO, simplifying access for eligible students seeking support.

Proi Registration Timeline

Key Dates

Important dates regarding Proi registration are outlined: opening on July 10th, results released on July 15th, with documentation deadlines following shortly after.

Graduation Documentation Reminders

Reminders about submission deadlines for graduation documents are reiterated as critical steps towards successful completion.