Networker 375 - Referable in 10 Seconds

How to Be Referable in 10 Seconds

Key Concepts of Being Referable

• Kelly M, the executive director of BNI Main, introduces the concept of being referable within a brief 10-second pitch.

• The three essential questions to answer are:

• What do you do?

• Who do you do it for?

• What problem do you fix?

Importance of Problem Identification

• Emphasizes that identifying the problem you solve is often overlooked but crucial for effective communication.

• Provides an example: "Hi, I'm Jack Frost. I help overwhelmed homeowners prepare their houses for winter so they stop losing money on preventable repairs." This statement prompts listeners to consider their own situations regarding home maintenance.

Crafting Your Message

• To become referable, your message should be clear, simple, and visual.

• After delivering your initial pitch, follow up with a specific story that illustrates how you've solved the problem mentioned. This storytelling approach reinforces your message and makes it memorable.

Conclusion

• By repeating this structured message effectively, others can easily refer you and understand how you can assist them or those they know.