SOCIAL MEDIA - COMO MONTAR CRONOGRAMA DE CONTEÚDO

Creating a Content Schedule: Step-by-Step Guide

Introduction to Content Scheduling

• Letícia Feltrin introduces herself and her experience in marketing, emphasizing the importance of content scheduling.

• Differentiates between content scheduling and strategic planning; the former is a general overview of posts while the latter involves deeper elements like brand identity.

Importance of Strategic Planning

• Highlights that strategic planning serves as the foundation for creating effective content schedules, ensuring consistency and frequency in posting.

• Describes how a content schedule includes essential details such as titles, formats, publication dates, and programming dates for clarity.

Steps to Create a Content Schedule

• Emphasizes the need for prior strategic planning before developing a content schedule. Links to additional resources on strategic planning are provided.

• The first step in creating a schedule is researching upcoming commemorative dates which will guide content creation.

Setting Objectives Based on Dates

• Discusses using commemorative dates (e.g., Mother's Day) to set objectives aimed at engaging audiences and driving sales during those events.

• Introduces the concept of a content funnel, explaining how it helps structure content based on audience engagement stages leading up to sales.

Understanding Audience Pain Points

• Stresses identifying audience pain points or objections that may prevent them from purchasing services or products.

• Suggests asking specific questions about audience needs and frustrations to tailor messaging effectively.

Utilizing Different Perspectives in Messaging

• Introduces "theory of angles," which encourages viewing customer perspectives differently to create compelling social media posts.

• Warns against random posting; emphasizes crafting messages that resonate with target audiences to drive results effectively.

Finalizing Your Content Schedule

Creating Effective Content Strategies

Practical Steps for Content Creation

• After defining initial elements, the next step is to create a multiboard with photos, videos, and references for client approval. This process ensures that clients can visualize the content before it goes live.

• The practical creation of content involves either recording videos yourself or having clients send you their recordings for editing. Following this, scheduling posts becomes essential to maintain organization and timing in content delivery.

Tools and Resources Available

• Various files related to content planning are available, including a content schedule template for submitting finalized materials and previews of ideas. These resources help streamline the workflow for social media managers.

• An "Essential Guide" package includes multiple templates that can be customized according to individual needs, making it easier for users who prefer not to start from scratch. A special discount coupon is offered for YouTube viewers interested in these resources.

Client Presentation and Approval Process

• The first file provided is a presentation template that outlines the planning process, showcasing objectives and reference links while allowing space for posting dates—critical information needed by clients during approval stages.

• Once the content is approved, a detailed schedule is created that includes all aspects of post development; this allows easy access to video links stored on platforms like Google Drive as part of organized project management practices.

Professionalism in Deliverables

• Presenting well-organized materials reflects professionalism and effort in your work, which significantly influences client retention over time—clients are more likely to continue contracts when they feel valued through quality service delivery.

Additional Learning Resources