Episode #3 - Q&A session (Pinterest, Hashtags, Website Traffic & Instagram!)

Introduction

In this section, the speaker apologizes for being late and explains that she was eating chips. She also mentions that Pinterest is a long-term strategy.

• The speaker apologizes for being late due to eating chips.

• She mentions that Pinterest is a long-term strategy.

Pinterest Strategy

In this section, the speaker provides tips on using Pinterest as a marketing tool.

Group Boards

• Join group boards in your niche as early as possible.

• Use desktop to search for group boards by filtering results by boards.

• Look for group boards with multiple people's pictures on it (chopped up into three).

• It takes time to get accepted into group boards.

Long-Term Strategy

• Pinterest is a long-term strategy, unlike Instagram or Facebook where traffic is more instant.

• Start implementing your Pinterest strategy now if you haven't already done so.

Do Not Pay For Courses

• There is no need to pay for any Pinterest courses.

• The speaker advises against paying money for any Pinterest class.

Using Pinterest to Drive Traffic

In this section, the speaker discusses how to use Pinterest to drive traffic and explains the best ways to get onto group boards.

Messaging on Pinterest

• The speaker advises against commenting on pins as it can result in getting blocked or banned from Pinterest.

• Instead, she suggests sending an instant message through Pinterest by clicking on the messaging icon in the top right corner of the page and typing in the person's username.

• If you're unsure about their username, check the URL at the top of their page for their username.

Building Followers

• The speaker recommends applying to at least 5 group boards per week to build up your followers and make yourself more attractive for proposals.

• Another way to build followers is by using a free trial from a company called PinPinterest which gets you loads of followers quickly.

Group Boards

• Group boards are like Instagram accounts with multiple people who have a combined audience. When someone posts on a group board, it goes out to all of its followers.

• The bigger the group board, the better because there are more people seeing your pins.

• To manage posting on multiple group boards every day, use Tailwind which allows you to upload your pins once and push them out to all your group boards automatically.

Overall, this section provides useful tips for using Pinterest effectively and efficiently.

Pinterest Strategy

In this section, the speaker talks about her strategy for using Pinterest to drive traffic to her website.

Creating Pins

• The speaker creates a pin for each blog post she writes.

• She recommends using Tailwind to schedule pins and get on as many group boards as possible.

SEO

• The speaker uses keywords in her blog posts and website, but notes that it can be difficult to rank for large niches like hers.

• She recommends using the Yoast plugin if you're on WordPress.

Other Ways to Drive Traffic

• The speaker suggests being active in Facebook groups and guest posting on other blogs.

• She has a spreadsheet that helps her plan out when to post promotional content in Facebook groups.

Getting More Readers for Your Blog

In this section, the speaker discusses ways to increase traffic to your blog.

SEO

• The speaker uses keywords in her blog posts and website, but notes that it can be difficult to rank for large niches like hers.

• She recommends using the Yoast plugin if you're on WordPress.

Link Building

• The speaker suggests building links with other people through guest blogging or paying for link features.

Pinterest Strategy

• The speaker considers Pinterest her top source of traffic and recommends joining group boards and scheduling pins with Tailwind.

Facebook Groups

• The speaker suggests being active in Facebook groups as a way to engage with potential readers.

• She has a spreadsheet that helps her plan out when to post promotional content in Facebook groups.

Guest Posting

• The speaker mentions guest posting on other blogs as another way to drive traffic.

Ways to Get Traffic to Your Blog

In this section, the speaker discusses various ways to get traffic to your blog.

Social Media and SEO

• Use social media channels such as Twitter and Facebook groups to promote your blog.

• Consider SEO but don't stress about it if you're in a saturated niche.

• Google and Facebook ads are another way to get traffic if you have a budget.

Other Strategies

• Answer questions on sites like Quora or leave helpful comments on other people's blog posts with a link back to your website.

• Pinterest is separate from social media and can be used for instant hits of traffic.

Making Your Instagram Feed More Exciting

In this section, the speaker discusses how to make your Instagram feed more exciting.

• If you're not excited about using Instagram, consider using other social media platforms that you feel more comfortable with.

• If you enjoy using Instagram, focus on making it fun by being considerate of how it looks. Pick a color scheme that matches your brand and post high-quality pictures.

Puzzle Feed

In this section, the speaker explains how to create a puzzle feed on Instagram using Canva and an app on your phone. She also provides tips for making each picture in the feed stand out and represent your brand.

Creating a Puzzle Feed

• Use Canva to create a large template that will be split into nine pictures.

• Use an app on your phone to chop up the template into nine separate pictures.

• Post the pictures in order, making sure each one is interesting and represents your brand.

Tips for Making Your Pictures Stand Out

• Pick a theme that represents your brand, such as flowers or plants.

• Consider using filters or alternating between black and white and color.

• Use apps like Wordswag to add text to your pictures.

The Three E's of Content

In this section, the speaker discusses the importance of creating valuable content for Instagram. She introduces the three e's of content - empower, entertain, educate - and explains how they can help you create interesting content for your audience.

The Three E's of Content

• Empower, entertain, or educate with every post.

• Think about what your ideal customer wants and needs.

• Create content that gives value so people are interested in seeing more.

Instagram Challenge

In this section, the speaker suggests running an Instagram challenge as a way to engage with followers. She provides examples of challenges that promote good health without directly promoting products.

Running an Instagram Challenge

• Run a challenge that promotes good health without directly promoting products.

• Give people value so they are interested in seeing more from you.

• Engage with followers by encouraging them to participate in the challenge.

Facebook Engagement

In this section, the speaker talks about how difficult it is to get engagement on Facebook and provides tips on how to improve engagement.

Tips for Improving Facebook Engagement

• Building business pages takes time and producing good content consistently is key.

• Look at competitors with similar followers and tone, analyze their content, and try to replicate it.

• Join as many groups as possible in your niche and share your blog posts and Facebook posts there.

• Consistently post two to three times a day on your page, be active in groups, and consider having a group for yourself.

Kim League Magnets

In this section, the speaker briefly mentions Kim League Magnets as something that could help with Facebook engagement.

Using Kim League Magnets for Facebook Engagement

• The speaker suggests bringing in Kim League Magnets for improving Facebook engagement but does not provide further details.

Analyzing Competitors' Content

In this section, the speaker emphasizes the importance of analyzing competitors' content when trying to improve Facebook engagement.

Tips for Analyzing Competitors' Content

• Look at competitors with similar followers and tone.

• Analyze their content by looking at what type of content they post (e.g., quotes, videos, pictures), what's in the picture or video, etc.

• Check their level of engagement (likes, comments).

• Replicate their content on your page and share it to groups.

Using Groups for Facebook Engagement

In this section, the speaker talks about how groups can help with Facebook engagement.

Tips for Using Groups for Facebook Engagement

• Join as many groups as possible in your niche.

• Share your blog posts and Facebook posts in these groups.

• Be active in these groups to drive traffic to your page.

Tips for Social Media Engagement

In this section, the speaker provides tips for increasing engagement on social media platforms such as Facebook, Instagram, and Twitter.

Being Active Before Posting

• Being active on social media platforms before posting can increase engagement.

• Spend at least 15 minutes engaging with other users by watching stories, reading posts, commenting, and liking content.

Engaging with Competitors

• Joining Facebook groups and engaging with competitors can help increase engagement.

• Engage with their followers by commenting on their posts and offering helpful advice.

Using Hashtags

• Hashtags can be used on all three platforms (Instagram, Facebook, and Twitter).

• Use a handful of hashtags on Twitter due to character limitations.

• Put a couple of hashtags on Facebook to appear in search results.

• Instagram is the main platform for hashtags.

• Use keywords similar to those used in YouTube videos to improve visibility.

Choosing Effective Hashtags

• Avoid using hashtags that only describe yourself or your business.

• Think about what your customers would search for when looking for your product or service.

• Search for relevant hashtags and check the top 9 results for engagement levels.

• Click on those hashtags to find more relevant ones.

Finding the Right Hashtags

In this section, the speaker discusses how to find the right hashtags for your Instagram posts.

Look at Competitors' Posts

• Look at competitors' posts with similar branding styles and see which ones are engaging the most.

• Check out their hashtags and use them if they are relevant to your niche.

Search for Groupings of Hashtags

• Search for groupings of hashtags related to natural products, wellness, and well-being.

• Use combinations of hashtags like #combinationskin or #dryskin to find relevant results.

Test Your Hashtags

• Test your hashtags by searching them on Instagram and seeing what kind of results come up.

• Be mindful of inappropriate content that may be associated with certain hashtags.

Check Your Analytics

• Rather than following specific advice on how many hashtags to use, check your analytics and see which ones are working best for you.

Experimenting with Hashtags

In this section, the speaker discusses how to experiment with hashtags to determine which ones are most effective in increasing engagement on Instagram.

Running an Experiment

• To test the effectiveness of different hashtags, try using a variety of combinations such as:

• Day 1: Use 30 hashtags in the caption

• Day 2: Use all 30 hashtags in the comments

• Day 3-4: Use four hashtags in the caption and the remaining 26 in the comments

• Day 5: Use only 15 of the original hashtags in both caption and comments

• After each post, check your analytics to see which posts received more engagement.

• Repeat this process over a week to get accurate results.

Checking Analytics

• Check your analytics by going into your account insights and selecting what you want it to show you.

• You can view likes, clicks on your profile, clicks on your website, etc.

• This will help you determine which posts are helping you move forward and which ones aren't.

Using LiTags App

• The speaker recommends using LiTags app for finding good quality hashtags.

• Enter a keyword such as "female entrepreneur" and it will give you a list of high-quality related tags.

Pinterest and Instagram Strategies

In this section, the speaker provides tips on how to improve your Pinterest and Instagram strategies.

Tips for Hashtags

• Use relevant hashtags to increase visibility.

• Research popular hashtags in your niche.

Free Resources

• Download the speaker's free six proven strategies guide for more in-depth information.

• Take the social media quiz to determine the best platform for promoting your business.

• Access a 328-day Instagram planner for content ideas and inspiration.

Conclusion

• The speaker will be back next Monday at 7 pm for another live session.