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Evaluation Final Overview
Introduction to the Final Evaluation
- The final evaluation will be available on the virtual classroom starting next week, specifically on Monday. Students can download the statement being presented at that time.
Timeline and Activities
- Students have two weeks to complete their tasks related to Unit Four, which includes two activities necessary for a satisfactory evaluation. This timeframe is deemed essential for successful completion.
Focus of the Evaluation
- The final evaluation centers around personal branding and marketing. Students are required to produce two deliverables:
- A professional profile on LinkedIn.
- A professional presentation video known as Peach Presentation, which can be uploaded either on Google Drive or YouTube. Further instructions will follow shortly.
LinkedIn Profile Creation
Setting Up LinkedIn Account
- Students must create a personal LinkedIn account (not using institutional email) by downloading the app on their mobile devices first for ease of use before accessing it via computer later.
Required Profile Elements
- The professional profile should include:
- Profile photo and cover photo.
- Edited headline section.
- Sections about education and experience; those without experience can leave this blank until updated later.
- It’s important that students update their profiles thoroughly since they will be visible in a professional context, unlike previous internal platforms used in earlier units.
Profile Photo Guidelines
Taking an Appropriate Photo
- Students should take a current photo suitable for professional use against a plain background (white or neutral). If needed, they can edit out backgrounds using apps or choose aesthetically pleasing locations like workplaces or universities for better visuals.
Cover Photo Relevance
- The cover photo must relate directly to students' careers or fields of study—personal images with family are inappropriate in this context as it needs to maintain professionalism throughout their profiles. Suggestions include designing photos using digital tools if desired.
Additional LinkedIn Activities
Recommendations and Publications
- Each student must request two professional recommendations from past supervisors or colleagues who know them well.
- Additionally, during these two weeks, students need to create an original post related to work or academic topics relevant to their field of study on LinkedIn, including personal commentary rather than just sharing content without input. This encourages engagement with the platform's community while showcasing individual perspectives and insights into trending topics within their profession.
Creating a Professional LinkedIn Profile
Importance of Information and Opportunities
- The speaker emphasizes the wealth of information and opportunities available on platforms like LinkedIn, including free short courses through LinkedIn Learning that can enhance professional skills.
Editing Your Profile
- Users are guided to edit their profiles by clicking on the pencil icons, which allow them to update their cover photo, profile picture, and personal details.
- The "headline" section is crucial as it contains keywords representing the user professionally; users should include relevant terms that reflect their expertise.
- Keywords act as filters for searches; when employers look for professionals in specific fields (e.g., family psychology), these keywords help in appearing in search results.
About Section and Personal Branding
- The "About" section should detail personal strengths, aspirations, current roles, and skills. This is an opportunity to present oneself authentically.
- Users are encouraged to keep their education updated with their current studies at Universidad Continental.
Recommendations and Networking
- Recommendations from colleagues enhance credibility; users should seek endorsements from at least two people who can vouch for their professionalism.
Engaging with Content
- Users are advised to create or share posts reflecting their experiences or insights related to professional topics. Sharing valuable content helps build a professional presence.
Creating a Video Presentation
Purpose of the Video Presentation
- A video presentation is often required during job applications; it serves as a modern tool for candidates to introduce themselves effectively.
Structure of the Video
- The video should be between one minute and one minute thirty seconds long, featuring formal attire unless work constraints apply.
- Candidates must introduce themselves, outline job expectations, highlight what value they bring to the company, and express motivation for applying.
Authenticity in Delivery
- Authenticity is key; candidates should speak confidently without editing or adding presentations—just record themselves answering questions directly.
Evaluation Criteria
- A rubric will assess five criteria focusing on presentation quality; initial points emphasize clear self-introduction and engagement with the audience.
Evaluation Criteria for Video Submissions
Overview of Evaluation Criteria
- The evaluation process consists of three main criteria: personal presentation, expectations and motivation, and technical quality of the video.
- The first criterion assesses the candidate's background, skills, and experience presented in a professional manner.
- The second criterion focuses on four specific expectations, value-added points, and motivations that candidates must clearly articulate.
Technical Quality Assessment
- The third criterion evaluates the technical aspects of the video including duration, format correctness, and overall quality.
- Important factors include audio clarity; poor audio can hinder understanding as it may require interpretation by viewers.
- Additional elements assessed are camera framing, tone of voice, non-verbal communication cues, and the candidate's motivation during recording.
LinkedIn Profile Evaluation
- Lastly, candidates' LinkedIn profiles will be evaluated based on two recommendations included in their profile along with other editing aspects.