Get Unlimited Customers in 2023 (Master THIS for your Business)

How to Land Inbound Leads

The speaker discusses how to get inbound leads by positioning oneself as the best solution provider in a niche.

Promoting Different Paths

• To get people to buy from you, it's not enough to go viral. You need to prove that you're good at something and offer the easiest path to achieve their goal.

• Offers can become too big, making it impossible for you to keep up. Position yourself as offering the best result that you are comfortable delivering.

• People follow accounts that prove their method is the best. Your content should show that your path beats everyone else's.

Finding Your Positioning

• Find your positioning by proving that your method is the best through content. Customers want proof before buying from you.

• Losing customers happens when there is no proof of your ability on your profile.

Content Presentation

• Getting inbound takes time, but when it hits, it hits hard. The speaker will do some live content presentations on how to write inbound tracking content.

Entrepreneurial Positioning

In this section, the speaker discusses how to position oneself as an entrepreneur and find a North Star that resonates with one's audience.

Finding a North Star

• Find what your ideal customer wants the most and trim it down to one thing.

• Even if it's vague, having a single North Star is important for positioning.

• Only show customers what really entices them, even if everything is in your offer.

Reasons for Failure

• People follow you because they wanted a result that you offered but failed at achieving it.

• Two reasons why people fail: false beliefs that keep them from success and missing pieces required for success.

• As an entrepreneur, figure out which one of these is affecting your customer and which comes most naturally to you.

Choosing the Best Positioning

• Your first position will likely suck because you never know what resonates until you test.

• Method 1: Choose the one that feels the most natural to you.

• Method 2: Search your best tweets by using your username + min face + number and clicking on latest. Choose the tweet(s) that resonate with your audience the most.

Positioning and Naming

In this section, the speaker discusses how to position oneself in a niche and choose a name that reflects their method.

Choosing a Name

• The name should reflect your method.

• A cool name is not necessary, but it helps.

• If you don't know what to say, add "framework" or "system."

• Don't dwell too much on naming.

Positioning

• Figure out why people fail in your niche.

• Solve that problem for them.

• People will attribute the solution to you if you solve their problem.

• Use this positioning as a lens for your content.

Crafting Client Attracting Content

In this section, the speaker explains how to craft client-attracting content using the previously established positioning.

Crafting Content

• Take viral tweets from someone with similar positioning and filter them through your own positioning.

• Turn them into things that relate to you and prove your method.

• Every tweet should go through the lens of your positioning.

Importance of Focusing on the Right Things

• If you're not making enough money despite having more followers than others, it's because you're not focusing on the right things.

• Go to tweetsandclients.com and watch the video if interested in learning how to monetize and get clients.